Consumers’ preferences to web cookie banners regarding data privacy in the Czech Republic – Duyen Nu Hanh Phan
Duyen Nu Hanh Phan
Bachelor's thesis
Consumers’ preferences to web cookie banners regarding data privacy in the Czech Republic
Consumers’ preferences to web cookie banners regarding data privacy in the Czech Republic
Abstract:
This thesis studies customer perception and behavior in response to cookie banners on websites, which gives insight into users’ attitudes and reactions toward data privacy on online tracking businesses. The paper consists of theoretical and practical parts. The first half is for literature reviews, aiming to provide a better context for data and internet cookies in general. In this section, a mixed …moreAbstract:
This thesis studies customer perception and behavior in response to cookie banners on websites, which gives insight into users’ attitudes and reactions toward data privacy on online tracking businesses. The paper consists of theoretical and practical parts. The first half is for literature reviews, aiming to provide a better context for data and internet cookies in general. In this section, a mixed …more
Language used: English
Date on which the thesis was submitted / produced: 11. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91682
Thesis defence
- Date of defence: 29. 1. 2024
- Supervisor: Michal Hron
- Reader: Jan Mareš
Citation record
ISO 690-compliant citation record:
PHAN, Duyen Nu Hanh. \textit{Consumers’ preferences to web cookie banners regarding data privacy in the Czech Republic}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/vvzkaw/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91682
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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