Bc. Silvia Sleziaková

Master's thesis

Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování

Fashion Marketing of the Internet – Set of Case Studies and their Content and Form Processing
Abstract:
Diploma thesis deals with internet marketing in a specific field called fashion business. The work is based on the general definitions of marketing, marketing mix, marketing communication, marketing communication mix and its instruments, techniques and activities. The work discusses the application of marketing techniques on the Internet network and work is also explained departmental issues of fashion …more
Abstract:
Diplomova práca sa zaoberá internetovým marketingom v špecifickom obore, tzv. fashion businesse. Práca vychádza zo všeobecného vymedzenia pojmov marketing, marketingový mix, marketingová komunikácia, marketingový komunikačný mix a jeho nástroje, aktivity a techniky. Dielo pojednáva o aplikovaní marketingových techník na internete a vysvetlená je taktiež odborová problematika fashion marketingu. V závere …more
 

Keywords

Marketing marketingový mix marketingový komunikačný mix reklama osobný predaj podpora predaja priamy marketing Public relations Fashion Marketing Fashion Business internet internetový marketing marketingová komunikácia na internete webová stránka kazuistika. Marketing Marketing Mix Marketing Communication Mix Promotion Sales Promotion Personal Selling Direct Marketing Internet Marketing Internet Marketing Communication Web Page Case Study. Marketing Case Study.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2013
Identifier: https://is.vsfs.cz/th/hjpbw/

Thesis defence

  • Date of defence: 21. 6. 2013
  • Supervisor: PhDr. Pavel Čírtek
  • Reader: PhDr. Adolf Vodrážka

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