Franchising a jeho využití v konkrétní firmě – Alena Ablamskaya
Alena Ablamskaya
Bachelor's thesis
Franchising a jeho využití v konkrétní firmě
The Franchising and its Acceptation in Particular Firm
Abstract:
ABLAMSKYA Alena. Franchising v konkrétní firmě.[bakalářská práce]. Vysoká škola hotelová. Praha:2014. 66 s. Bakalářská práce je zaměřena na franchising a jeho využití v konkrétní firmě. Práce je rozdělena do tří částí: teoreticko-metodologická, analytická a návrhová. Cílem práce bylo zjistit pozitivní a negativní aspekty podnikání formou franchisingu a prozkoumat franchisingový systém na příkladu konkrétní …moreAbstract:
ABLAMSKYA Alena. Franchising v konkrétní firmě.[bakalářská práce]. Vysoká škola hotelová. Praha:2014. 66 s. Bachelor thesis is aimed on Franchising and its Acceptation in Particular Firm The primary target of work was to discover positive and negative aspects of franchising entrepreneurship, to examine franchising system on the particular firm’s example. For the research I chose McDonald’s company …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2014
Identifier:
http://is.vsh.cz/th/12584/vsh_b/
Thesis defence
- Date of defence: 4. 6. 2014
- Supervisor: doc. Ing. Lenka Turnerová, CSc.
- Reader: doc. Ing. Marie Dohnalová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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