The impact of cultural diversity on the performance of chosen company

Bc. Daria Zhelezniakova

Diplomová práce

Abstract:

Nowadays, cultural diversity strongly affects performance in many companies, and it doesn't exclude the French pharmaceutical company Guerbet, which has branches all over the world. This diploma thesis will study the impact of cultural diversity on one of the Guerbet company's branches, which is currently located in the capital of the Czech Republic, Prague. The main work of the diploma thesis will be divided into two parts, theoretical and practical, where qualitative (research-based) and quantitative methods (data-based) will be used. The theoretical part of the diploma thesis will describe cultural diversity, the significant impacts of cultural diversity on international companies, advantages and disadvantages of diversity at the workplace. It also will include Guerbet company’s description and the history of company development on international trade. The practical part will consist of 3 OLS models, which will represent the impact of gender and number of nationalities as exogenous cultural variables in the company on the company's annual profit, which will be defined as an endogenous variable. The time series for the model will include four observations from 2017 till 2020. Results and discussions of this model will be presented as well as recommendations for the company regarding cultural diversity at the workplace.

Keywords

Company, Cultural diversity, Culture, gender, Guerbet, Impact, Profit, nationality, multinational

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: prof. Ing. Mansoor Maitah, Ph.D. Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management