Analysis and design of e-shop for selected company

Patrik Ocman

Bakalářská práce

Abstract:

This bachelor thesis is mainly focused on analysis of individual steps that are necessary to start an online shop for selected company and provides optimal solutions based on the findings. The thesis is divided into two parts. The first part of bachelor thesis is an introduction to E-commerce history and its application in todays world as well as to Internet marketing that creats a significant part of E-commerce. Additionally the structure of the financial plan, that is crucial for financial valuation of the future project is described in the last section of the theoretical part. The second part of the thesis contains different types of analysis such as SWOT analysis or analysis of competitors websites, including the financial evaluation of the future project that are based on theoretical findings and companys data. Their purpose is to evaluate current or future situation of the company and suggest appropriate solutions or recommendations that are needed for project implementation.

Keywords

e-commerce, online shop, financial plan, competitive analysis, B2C, SWOT analysis, internet marketing

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management