Communication as a load bearing element of the Marketing Communication – Bc. Nikita Polivtsev
Bc. Nikita Polivtsev
Master's thesis
Communication as a load bearing element of the Marketing Communication
Communication as a load bearing element of the Marketing Communication
Abstract:
At the center of this thesis is communication. One could say it is the main activity of humanity. The importance of it should not be overlooked. The work has two main parts, the first which is theoretical and covers the general development of the communication and the changes it brought to the world itself and marketing in particular. The second which is more practical and shows an example of a company …more
Language used: English
Date on which the thesis was submitted / produced: 9. 4. 2018
Identifier:
https://is.vsfs.cz/th/dekna/
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Ing. Jiří Šnajdar
- Reader: PhDr. Marie Koubová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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