Communication as a load bearing element of the Marketing Communication – Bc. Nikita Polivtsev
Bc. Nikita Polivtsev
Master's thesis
Communication as a load bearing element of the Marketing Communication
Communication as a load bearing element of the Marketing Communication
Abstract:
At the center of this thesis is communication. One could say it is the main activity of humanity. The importance of it should not be overlooked. The work has two main parts, the first which is theoretical and covers the general development of the communication and the changes it brought to the world itself and marketing in particular. The second which is more practical and shows an example of a company …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 9. 4. 2018
Identifikátor:
https://is.vsfs.cz/th/dekna/
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2018
- Vedúci: Ing. Jiří Šnajdar
- Oponent: PhDr. Marie Koubová
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
Práce na příbuzné téma
-
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Yuliya Laas -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Sabine Koch -
Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Mariya Belozyorova -
The Secrets of Communication in Marketing Communication
Lalita Berikbaeva