Komplexní analýza Corporate Identity ve společnosti T-Mobile Czech Republic, a.s. – Bc. Eva Pitříková
Bc. Eva Pitříková
Master's thesis
Komplexní analýza Corporate Identity ve společnosti T-Mobile Czech Republic, a.s.
Comprehensive analysis of Corporate Identity in T-Mobile Czech Republic, a.s.
Abstract:
Diplomová práce se zaměřuje na komplexnost firemní identity ve společnosti T-Mobile Czech Republic. V teoretické části popisuje spojitost firemní identity s jednotlivými prvky marketingového řízení a dílčí prvky firemní identity jako takové. Důležitou součástí praktické části diplomové práce je popis jednotlivých prvků firemní identity a zjištění, zdali působí jako celek jednotným vizuálním stylem …moreAbstract:
This thesis focuses on the complexity of corporate identity of the company T-Mobile Czech Republic. The theoretical part identifies connection between corporate identity and individual elements of marketing management and describes individual elements of corporate identity as such. An important part of the practical part of this thesis is description of individual elements of corporate identity and …more
Language used: Czech
Date on which the thesis was submitted / produced: 5. 10. 2012
Identifier:
https://is.vsfs.cz/th/dqhld/
Thesis defence
- Date of defence: 31. 10. 2012
- Supervisor: Ing. Miloslav Vaňák
- Reader: PhDr. Marek Matějka
Citation record
ISO 690-compliant citation record:
PITŘÍKOVÁ, Eva. \textit{Komplexní analýza Corporate Identity ve společnosti T-Mobile Czech Republic, a.s.}. Online. Master's thesis. Praha: University of Finance and Administration. 2012. Available from: https://theses.cz/id/wqqq21/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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