Economic Analysis of Selected Construction Company

BURAK EKER, BSc

Diplomová práce

Abstract:

The thesis analyzes the importance of economic analysis in business activities of commercial entities. The findings of the research prove that economic analysis should help companies understand both how effectively their business policies are implemented and the impact which factors of the external environment have on their business.The focus of practical analysis is put on Vinci, one of the world’s leaders in the construction market. The findings of the research reveal that the company is enduring some problems with gross profitability and accounts receivable turnover. Also, global construction market has been declining lately, and major competitors impose threats on Vinci’s performance. Vinci is recommended to improve its business strategy for covering new geographic markets and raise the share of concessions in the portfolio of its services. Also, the company should maximize the effectiveness of continuous economic analysis. Overall, Vinci’s activities can be deemed effective, and the fulfillment of those recommendations should contribute to the corporation’s effective performance in the long term.

Keywords

Vinci, economic analysis, financial performance, financial ratios, SWOT analysis, liquidity, market value, profitability

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration