David Žáček
Bachelor's thesis
PPC marketing and Facebook remarketing
Abstract:
The aim of this bachelor thesis is to compare the results of two marketing strategies applied on a particular website. The writing has two main parts. One of them is theoretical and explains how things work in the area of online marketing with an aim to PPC marketing and Facebook remarketing. The second part and also practical part consists of analysing collected data from paid PPC and Facebook campaign …more
Language used: English
Date on which the thesis was submitted / produced: 13. 3. 2018
Thesis defence
- Supervisor: Ing. Václav Lohr, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Systems Engineering and Informatics / Informatics
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