Jazyková politika a jazykový management v korporátní praxi – Bc. Tereza Vaňková
Bc. Tereza Vaňková
Master's thesis
Jazyková politika a jazykový management v korporátní praxi
Language policy and Language management in Corporate Practice
Abstract:
Cílem diplomové práce bylo analyzovat tematiku jazykové politiky a nastavení jazykových služeb ve ŠKODA AUTO a.s., směrem k zaměstnancům, kteří jsou vysíláni na zahraniční pracovní mise. Na základě výzkumu zaměřeného na tuto cílovou skupinu identifikovat možné nedostatky a navrhnout relevantní doporučení. Teoretická část se věnuje tematice jazyka a komunikace. Dále jsou představeny teorie jazykové …moreAbstract:
The aim of the diploma thesis was to analyze the topic of language policy and the setting of language services in ŠKODA AUTO a.s., towards employees who are sent on foreign work missions. Based on research focused on this target group, identify possible shortcomings and make relevant recommendations. The theoretical part deals with the topic of language and communication. Furthermore, theories of language …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 5. 2021
Thesis defence
- Date of defence: 21. 6. 2021
- Supervisor: Mgr. Dagmar Sieglová, M.S.Ed. Ph.D.
- Reader: Lenka Stejskalová, MBA
Citation record
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / specializace:
Economics and Management / International Marketing
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