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Bc. Jasmin Zoronjic

Master's thesis

Sustainable enterprise

Sustainable enterprise
Abstract:
The main aim of this dissertation is to identify the key determinants of the brand image and the image of sustainability of IKEA. First of all, the literature review provides the framework for generation of conceptual model, which identifies three types of variables which affect the brand image and the image of sustainability: personal characteristics, attitudes toward products and services and attitudes …more
Abstract:
The main aim of this dissertation is to identify the key determinants of the brand image and the image of sustainability of IKEA. First of all, the literature review provides the framework for generation of conceptual model, which identifies three types of variables which affect the brand image and the image of sustainability: personal characteristics, attitudes toward products and services and attitudes …more
 

Keywords

Sustainability strategy brand consumer product analysis methodology.
 
Language used: English
Date on which the thesis was submitted / produced: 17. 9. 2015
Identifier: https://is.vsfs.cz/th/g8063/

Thesis defence

  • Date of defence: 23. 6. 2016
  • Supervisor: doc. Ing. Irena Jindřichovská, CSc.
  • Reader: MBA Jaromír Stemberg

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