Bc. Pavla Blažková

Master's thesis

Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN
Abstract:
SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal …viac
Abstract:
SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 18. 4. 2017

Obhajoba závěrečné práce

  • Obhajoba proběhla 29. 5. 2017
  • Vedúci: Dr. Paul Reynolds

Citační záznam

Jak správně citovat práci

Blažková, Pavla. Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN. Zlín, 2017. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe