Bc. Bohdan Lizohubov
Master's thesis
Ethical Marketing
Ethical Marketing
Abstract:
My thesis describes ethical marketing. In order to highlight ethical marketing concept, the basics of this concept is determined. This concept has stages of development that are considered. With aim to understand reasons of social marketing creation, the problems of this marketing concept (environmental pollution, scarcity of resources, consumer value changes) have been shown. Also such notions like …moreAbstract:
My thesis describes ethical marketing. In order to highlight ethical marketing concept, the basics of this concept is determined. This concept has stages of development that are considered. With aim to understand reasons of social marketing creation, the problems of this marketing concept (environmental pollution, scarcity of resources, consumer value changes) have been shown. Also such notions like …more
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2019
Identifier:
https://is.vsfs.cz/th/o7bhj/
Thesis defence
- Date of defence: 14. 6. 2019
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: MSc Mirela Moldoveanu
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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