Bc. Bohdan Lizohubov
Master's thesis
Ethical Marketing
Ethical Marketing
Anotácia:
My thesis describes ethical marketing. In order to highlight ethical marketing concept, the basics of this concept is determined. This concept has stages of development that are considered. With aim to understand reasons of social marketing creation, the problems of this marketing concept (environmental pollution, scarcity of resources, consumer value changes) have been shown. Also such notions like …viacAbstract:
My thesis describes ethical marketing. In order to highlight ethical marketing concept, the basics of this concept is determined. This concept has stages of development that are considered. With aim to understand reasons of social marketing creation, the problems of this marketing concept (environmental pollution, scarcity of resources, consumer value changes) have been shown. Also such notions like …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 12. 4. 2019
Identifikátor:
https://is.vsfs.cz/th/o7bhj/
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2019
- Vedúci: doc. Giuseppe Maiello, Ph.D.
- Oponent: MSc Mirela Moldoveanu
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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