Matěj Horák
Bachelor's thesis
Branding a rebranding společnosti Apple, Inc.
Branding and rebranding of Apple Inc.
Abstract:
Bakalářská práce se zaměřuje na teoretický základ brandingu a rebrandingu obchodní značky a porovnává ho s praktickým užitím společnosti Apple Inc. Hlavním cílem je analyzovat branding a rebranding společnosti Apple Inc. a určit vliv rebrandingu na prodejnost produktů. Dále je vpráci stručně popsána historie společnosti a charakterizován rebranding jejich stěžejních výrobků. Základní hypotézou, která …moreAbstract:
Bachelor thesis is focused on the theoretical basis of branding and rebranding of brand and compares it with the practical use of Apple Inc. The main target is to analyze the branding and rebranding of Apple Inc. and determine the effect of rebranding on the marketability of products. The work also briefly descibes the history of the company and characterizes the rebranding of their main products. …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 12. 2015
Thesis defence
- Supervisor: doc. Ing. Jana Přikrylová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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