Bc. Erika Horváthová

Bachelor's thesis

Tvorba efektívnej stratégie a taktiky jednania s klientom

Constructing an efecting strategy and tacties of negotiation with clients
Abstract:
The topic of thesis is creating effective strategies and tactics of dealing with clients. The work is divided into four chapters. The first chapter focuses on the nature of the characteristics of the strategy and tactics of dealing with clients. The second chapter discusses the use of information systems in the context of effective business conversation. The third chapter is characterized by active …more
Abstract:
Témou bakalárskej práce je Tvorba efektívnej stratégie a taktiky jednania s klientom. Práca je rozdelená do štyroch kapitol. Prvá kapitola je zameraná na podstatu charakteristiky stratégie a taktiky jednania s klientom. Druhá kapitola pojednáva o využívaní informačných systémov v kontexte efektívneho obchodného rozhovoru. V tretej kapitole je charakterizovaný aktívny CRM systém pre riadenie vzťahov …more
 

Keywords

jednanie s klientom stratégia informačný systém efektívna komunikácia dealing with customers strategy information system effective communication
 
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2011
Identifier: https://is.ambis.cz/th/zlpd0/

Thesis defence

  • Date of defence: 20. 6. 2011
  • Supervisor: Ing. Miroslav Križan
  • Reader: Ing. Mgr. Vlasta Klačanská

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