Mystery Shopping - An efficient tool of quality assurance in the hospitality industry – Maria Bykova
Maria Bykova
Bachelor's thesis
Mystery Shopping - An efficient tool of quality assurance in the hospitality industry
Mystery Shopping - An efficient tool of quality assurance in the hospitality industry
Abstract:
Mystery shopping as a tool of quality assurance increased in popularity over the last years and in the hospitality industry this practice is getting more and more used. The aim of the bachelor dissertation is to analyze Mystery Shopping method itself and find out its effectiveness in hospitality industry on practice. The first part is introduction of the theory of marketing research and Mystery Shopping …moreAbstract:
Mystery shopping as a tool of quality assurance increased in popularity over the last years and in the hospitality industry this practice is getting more and more used. The aim of the bachelor dissertation is to analyze Mystery Shopping method itself and find out its effectiveness in hospitality industry on practice. The first part is introduction of the theory of marketing research and Mystery Shopping …more
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2017
Identifier:
http://is.vsh.cz/th/13906/vsh_b/
Thesis defence
- Date of defence: 6. 6. 2017
- Supervisor: doc. RNDr. Zdena Lustigová, CSc.
- Reader: PhDr. Marek Merhaut, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
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