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Bc. Irina Marmysh

Bachelor's thesis

Entrepreneurship in media industry

Entrepreneurship in media industry
Abstract:
This work is subject to describe Online Media in general and looking through how it used for Online marketing. To look closer at Social Nets and find out how companies use them for promotion and customer communication. During the work was use analysis of scientific publications in the field of Internet Media and advertising, analysis of statistical data in the field of social media and analysis of …more
Abstract:
This work is subject to describe Online Media in general and looking through how it used for Online marketing. To look closer at Social Nets and find out how companies use them for promotion and customer communication. During the work was use analysis of scientific publications in the field of Internet Media and advertising, analysis of statistical data in the field of social media and analysis of …more
 

Keywords

Media Internet Marketing Advertising Targeting Social Network Blogging Business Enterprise Media Communication Facebook Instagram.
 
Language used: English
Date on which the thesis was submitted / produced: 5. 5. 2017
Identifier: https://is.vsfs.cz/th/uhsxf/

Thesis defence

  • Date of defence: 21. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: prof. PhDr. Karel Lacina, DrSc.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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