Entrepreneurship in media industry

Bc. Irina Marmysh

Bakalářská práce

Anotace:

This work is subject to describe Online Media in general and looking through how it used for Online marketing. To look closer at Social Nets and find out how companies use them for promotion and customer communication. During the work was use analysis of scientific publications in the field of Internet Media and advertising, analysis of statistical data in the field of social media and analysis of brand pages in Instagram and Facebook.

Abstract:

This work is subject to describe Online Media in general and looking through how it used for Online marketing. To look closer at Social Nets and find out how companies use them for promotion and customer communication. During the work was use analysis of scientific publications in the field of Internet Media and advertising, analysis of statistical data in the field of social media and analysis of brand pages in Instagram and Facebook.

Keywords

Media, Internet, Marketing, Advertising, Targeting, Social Network, Blogging, Business, Enterprise, Media Communication, Facebook, Instagram.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 5. 5. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 6. 2017
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: prof. PhDr. Karel Lacina, DrSc.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication