Marketingový plán uvedenia nového poistného produktu na trh – Bc. Ján Grozanič
Bc. Ján Grozanič
Master's thesis
Marketingový plán uvedenia nového poistného produktu na trh
Marketing plan of a new insurance product on the market
Abstract:
This thesis deals with compiling marketing plan introduction of a new insurance product on the market for insurance Wüstenrot, and. p. The thesis is divided into three chapters. The first part is characterized by the importance of marketing planning in insurance. In the second part we analyze Wüstenrot insurance, and. p. and the Slovak insurance market for the setting up of a new insurance product …moreAbstract:
Diplomová práca sa zaoberá zostavením marketingového plánu uvedenia nového poistného produktu na trh pre poisťovňu Wüstenrot, a. s.. Diplomová práca je rozdelená do troch kapitol. Prvá časť charakterizuje význam marketingového plánovania v poisťovníctve. V druhej časti analyzujeme poisťovňu Wüstenrot, a. s. a slovenský poistný trh pre potrebu zostavenia nového poistného produktu na trh. Tretia kapitola …more
Language used: Slovak
Date on which the thesis was submitted / produced: 4. 5. 2015
Identifier:
https://is.ambis.cz/th/ekbpz/
Thesis defence
- Date of defence: 2. 6. 2015
- Supervisor: doc. Ing. Pavel Ceniga, PhD.
- Reader: Ing. Zuzana Littvová, PhD.
Citation record
ISO 690-compliant citation record:
GROZANIČ, Ján. \textit{Marketingový plán uvedenia nového poistného produktu na trh}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2015. Available from: https://theses.cz/id/xjigt9/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKMaster programme / field:
Economics and Management / Finance
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