Dominika Ratajská
Bachelor's thesis
Analýza kvality služeb v kavárnách
Services quality analysis in cafeterias
Abstract:
Bakalářská práce je zaměřena na kvalitu služeb v kavárnách. Práce je rozdělena na tři části: teoretickou, analytickou a návrhovou. Teoretická část zahrnuje informace, které vycházejí z odborné literatury, a vymezuje pojmy týkající se kvality služeb. Analytická část obsahuje patnáct mnou vybraných kaváren v Praze s obecnými informacemi a se slovním i grafickým hodnocením osmi kritérií, která vyjadřují …moreAbstract:
The Bachelor thesis is focused on quality of service in coffeehouses. The thesis is divided into three parts: theoretical, analytical and stating suggestions. The theoretical part includes information based on specialized literature and determines terms associated with service quality. The analytical part includes general description of fifteen chosen coffeehouses located in Prague along with verbal …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 6. 2014
Identifier:
http://is.vsh.cz/th/12738/vsh_b/
Thesis defence
- Date of defence: 25. 8. 2014
- Supervisor: Ing. Pavla Burešová
- Reader: Ing. Blanka Zimáková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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