Does Employer Branding have a Positive Impact on the Business in midsize and large corporations? – Aratrika Bose
Aratrika Bose
Master's thesis
Does Employer Branding have a Positive Impact on the Business in midsize and large corporations?
Does Employer Branding have a Positive Impact on the Business in large corporations?
Anotácia:
This paper explores the impact of Employer Branding on large corporations, aiming to establish a direct connection with three business performance parameters: overall sales performance, profitability, and market capitalization. Examining seven major organizations, the research focuses on Employer Branding practices such as Employee Value Proposition (EVP), Employee Experience, Employer Reputation, …viacAbstract:
This paper explores the impact of Employer Branding on large corporations, aiming to establish a direct connection with three business performance parameters: overall sales performance, profitability, and market capitalization. Examining seven major organizations, the research focuses on Employer Branding practices such as Employee Value Proposition (EVP), Employee Experience, Employer Reputation, …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 13. 12. 2023
Identifikátor:
https://vskp.vse.cz/eid/91810
Obhajoba závěrečné práce
- Obhajoba proběhla 1. 2. 2024
- Vedúci: Kateřina Legnerová
- Oponent: Daniela Černá
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91810
Vysoká škola ekonomická v Praze
Master programme:
Management