How can a company raise its internet profile?

Mikhail Khachatryan

Bachelor's thesis

Abstract:

In today's world, the Internet has become an essential tool for businesses to expand their reach and attract potential customers. This has led to companies seeking ways to enhance their online visibility and drive more traffic to their websites. This bachelor thesis delves into various strategies businesses can use to improve their online presence, such as search engine optimization and social media optimization. The thesis begins by highlighting the importance of having a robust internet profile and the benefits it can bring to businesses. It then provides an overview of the different strategies available, outlining the principles and techniques of each approach. The thesis also examines the challenges that companies may face in trying to raise their internet profile, such as competition and changing algorithms. Finally, the thesis evaluates the outcomes and measures the impact of the implemented on-page changes on the company's online visibility, ranking position on Google, and overall website traffic. The purpose of the practical part is to demonstrate results and show how a company can increase its rank on the Internet.

Keywords

SEO, Business, Visibility, Branding, Digital Marketing, Online Presence, Website Optimization, Organic Search, Search Engine Rankings, Marketing Strategies

Language used: English

Date on which the thesis was submitted / produced: 16. 3. 2024

Thesis defence

• Date of defence: 23. 5. 2024
• Supervisor: John McKeown
• Reader: Jared Daniel Jacques

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Informatics