Bc. Jana Domináková
Master's thesis
Marketing finančních služeb
Marketing of financial services
Abstract:
Diplomová práce se zaměřuje na marketing finančních služeb, popisuje problematiku marketingové strategie na finančním trhu v dnešním podnikatelském prostředí. Diplomová práce je tvořena podrobnou rešerší z odborné české i zahraniční literatury, jenž je k tomuto tématu dostupná. Práce se nejprve zaměřuje na teoretický rozbor marketingu a komunikace finanční instituce s koncovými zákazníky, porovnání …moreAbstract:
The diploma thesis deals with financial services marketing, describes some issues of marketing strategy regarding financial market in contemporary business environment. The thesis contains a detailed analysis of academic Czech and foreign literature, which is available and relates to the topic. The first part of the thesis is focused on the theoretical analysis of marketing and the communication of …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 6. 2022
Identifier:
https://is.vsfs.cz/th/e5k9b/
Thesis defence
- Date of defence: 17. 8. 2022
- Supervisor: PhDr. Miloslav Kafka, CSc.
- Reader: Ing. Josef Budík, CSc., Ing. Zuzana Chlumská, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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