Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry – Ozan Buğur
Ozan Buğur
Master's thesis
Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Abstract:
The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour …moreAbstract:
The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93315
Thesis defence
- Date of defence: 13. 6. 2024
- Supervisor: Marek Vinš
- Reader: Pavel Plíhal
Citation record
ISO 690-compliant citation record:
BUĞUR, Ozan. \textit{Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry}. Online. Master's thesis. Praha: University of Economics, Prague. 2024. Available from: https://theses.cz/id/xuz1iq/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93315
Vysoká škola ekonomická v Praze
Master programme:
Management
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