Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry – Ozan Buğur
Ozan Buğur
Master's thesis
Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Anotácia:
The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour …viacAbstract:
The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 13. 5. 2024
Identifikátor:
https://vskp.vse.cz/eid/93315
Obhajoba závěrečné práce
- Obhajoba proběhla 13. 6. 2024
- Vedúci: Marek Vinš
- Oponent: Pavel Plíhal
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93315
Vysoká škola ekonomická v Praze
Master programme:
Management
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