Ing. Suriya Nanthakumar

Master's thesis

The Role of Packaging Design in Consumer Decision-Making

The Role of Packaging Design in Consumer Decision-Making
Abstract:
This thesis examines the role of packaging design influences consumer decision making. It makes use of design, psychology, and marketing to comprehend the significance of branding, usability, and aesthetics. Surveys and interviews are used in the research to examine how these factors impact customer choices. The intention is to give designers and marketers useful guidance on how to make packaging that …more
 

Keywords

Packaging Consumer behaviour Desicion making Marketing
 
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2024
Identifier: https://is.slu.cz/th/u06mp/

Thesis defence

  • Date of defence: 10. 2. 2025
  • Supervisor: doc. Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Radka Bauerová, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Economics and Management

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