The Role of Packaging Design in Consumer Decision-Making

Ing. Suriya Nanthakumar

Master's thesis

Abstract:

This thesis examines the role of packaging design influences consumer decision making. It makes use of design, psychology, and marketing to comprehend the significance of branding, usability, and aesthetics. Surveys and interviews are used in the research to examine how these factors impact customer choices. The intention is to give designers and marketers useful guidance on how to make packaging that successfully attracts consumers and increases sales.

Keywords

Packaging, Consumer behaviour, Desicion making, Marketing

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 18. 12. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 2. 2025
• Vedúci: doc. Ing. Martin Klepek, Ph.D.
• Oponent: Ing. Radka Bauerová, Ph.D.

Silesian University in Opava

School of Business Administration in Karvina

Master programme / odbor:
Economics and Management / Economics and Management