Bc. Anika Sharma
Master's thesis
Marketing Communication
Abstract:
This thesis proposes a new marketing strategy for Primark's online application in Prague. The study aims to identify the target audience, analyze the competition, develop a value proposition, create a marketing plan, and test and refine the strategy based on customer feedback and data. The target audience is identified based on their demographics, interests, and behavior. The competition analysis focuses …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2023
Thesis defence
- Date of defence: 30. 5. 2023
- Supervisor: Ing. Martina Chalupová, Ph.D.
- Reader: Pavlína Rojík Fulnečková, externi
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
Theses on a related topic
-
Integrated Marketing Communications of Milma
Aswathy Vattathottiyil Surendran -
Social media marketing communications of convenience store franchises in Taiwan
Huai Yin Wang -
Marketing Communications for White Goods range of Samsung brand in Czech Republic
Tereza Pužíková -
An Analysis of the Marketing Communications Mix of the Czech Company Elektro Euro Plus in order to Increase Competitiveness
Radim Janyš -
Customer experience
Andrea Brayerová -
The Impact of Sales Promotions on Brand Loyalty
Sára Dimovová -
Social Media Promotions Effect on Consumer Buying Behavior
Harsh Jadawala -
Strategická analýza společnosti Bontonfilm promotions s r.o.
Jiří Maturkanič
Name
Posted by
Uploaded/Created
Rights