Adam Pastorek
Bachelor's thesis
Marketingová komunikace Zrno zrnko
Marketing communication of Zrno Zrnko
Abstract:
Marketingová komunikace je klíčovým prvkem pro úspěch podniků v dnešní době. Cílem této práce bylo provést analýzu marketingové komunikace podniku Zrno Zrnko, identifikovat hlavní zdroje informací o podniku pro jeho stávající a potenciální zákazníky a posoudit efektivitu aktuálně používaných komunikačních nástrojů. S využitím expertních rozhovorů s marketingovým vedením podniku, analýzy současné marketingové …moreAbstract:
Marketing communication is a key element for business success in today's world. The aim of this thesis was to conduct an analysis of the marketing communication of the Zrno Zrnko company, identify the main sources of information about the company for its current and potential customers, and assess the effectiveness of the currently used communication tools. Through expert interviews with the company …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93628
Thesis defence
- Date of defence: 30. 5. 2024
- Supervisor: Jitka Černá
- Reader: Viktória Martončíková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93628
Vysoká škola ekonomická v Praze
Bachelor programme:
Podniková ekonomika a management
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