Design Business Intelligence for Sales team

Kidus Desalegn Kebede

Master's thesis

Abstract:

This diploma thesis deals with the topic of designing business intelligence for the sales team specifically small-scale size email marketing sales teams. The introductory part contains the objectives of the thesis and the methodology by which the goals will be achieved. The theoretical part is mostly dedicated to identifying business intelligence applications for small sizes email marketing companies from researches and works of literature which briefly discuss email marking KPIs, data handling and email marketing dashboard for business decisions. The practical part of this diploma thesis defines KPIs based on the email platform results. Then design a data flow diagram that can express the data flow, starting from finding the relevant email address to analyzing the result of the email platform. Show the input and output relationship of the data. Then by using the historical data, design efficient email generating architecture and implement it using python. Finally, to give an analysis that can help for a decision, develop a Strategic dashboard that tracks key performance indicators.

Keywords

Business Intelligence, Email Marketing, KPIs, Strategic Dashboard

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 6. 4. 2020

Obhajoba závěrečné práce

• Vedúci: Ing. Jan Tyrychtr, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Systems Engineering and Informatics / Informatics