Marketing Communications for White Goods range of Samsung brand in Czech Republic – Bc. Tereza Pužíková
Bc. Tereza Pužíková
Master's thesis
Marketing Communications for White Goods range of Samsung brand in Czech Republic
Abstract:
This diploma thesis deals with the marketing communication of white goods range of Samsung brand in the Czech Republic and customer shopping practice on the home appliances market. The aim of this thesis is to evaluate marketing communication for the White Goods division of Samsung Electronics Czech and Slovak s.r.o., to analyse consumer behaviour during purchase of white goods, and to propose how …more
Language used: English
Date on which the thesis was submitted / produced: 6. 4. 2020
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
PUŽÍKOVÁ, Tereza. \textit{Marketing Communications for White Goods range of Samsung brand in Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/yjrjsb/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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