Zlata Skrypnik
Bachelor's thesis
Business Plan for a Gastronomic Restaurant
Abstract:
Summary:This bachelor thesis deals with implementing and improvement of brand-new gastronomic family restaurant based in Prague. The aim of the theoretical part is to give the evident knowledge and comprise all fundamental aspects of business planning. The acquired background is based on literature research from different online and paper sources.Practical part indicates a knowledge about how the expected …moreAbstract:
d the main competitors were also analyzed.Thus, the main target audience was defined, based on the demographic data: the workers of the offices in Klamovka Business Centre as well as their children and families. Understanding that marketing strategy is one of the most important aspects of the project, the suggestion of several marketing programs was made which will be of interest both for children …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2019
Thesis defence
- Supervisor: doc. Ing. Mansoor Maitah, Ph.D. Ph.D.
Citation record
ISO 690-compliant citation record:
SKRYPNIK, Zlata. \textit{Business Plan for a Gastronomic Restaurant}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/ymbpo0/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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