Consumers' values and motives driving organic food consumption – Lucie Kunová
Lucie Kunová
Bachelor's thesis
Consumers' values and motives driving organic food consumption
Abstract:
The thesis is focused on the issue of organic food and the consumers demand. Goal of the paper is to explore different motives of consumers of organic food.Basic assumption of the work is that the meaning of organic is socially constructed and therefore subject of negotiations of different actors engaged in the sector of organic farming (including the consumers). Specific goal of the thesis is to describe …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2017
Thesis defence
- Supervisor: doc. Mgr. Ing. Lukáš Zagata, Ph.D.
Citation record
ISO 690-compliant citation record:
KUNOVÁ, Lucie. \textit{Consumers' values and motives driving organic food consumption}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/yp4mjo/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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