Plant growth regulators and fertilizers: organization of production and sale in the Czech Republic

Kateryna Lopaienko, Art.D.

Bakalářská práce

Abstract:

The bachelor thesis deals with the issue of the importance of preparing business plan with comprehensive financial analytics, especially for manufacturing business projects. The relevance of this work is determined by the fact of the growing demand of agrochemicals for plant growth. This study aims to investigate the viability of such a business idea for the Czech Republic agromarket first as well as for European region. In the theoretical part, author explores agrochemical industry on the territory of the Czech Republic, finding the tendencies and demand of the market.Also, author discribes the main tasks of the project and what tools will be used for this project. In the practical part, comprehensive business plan with deep financial analytics and marketing strategy is prepared. Also, the market potential is determined and its capture is planned. The comparison of major competitors with their product lines is completed and a competitive price is determined. As part of Marketing strategy, the 4Ps Marketing Mix, the 4Cs Marketing Mix are used.Target market is used to define and classify the group of potential customers to whom it is planned to sell the product.

Keywords

Czech Republic, Agrochemical production, Investment project, Sales, Business planning

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Mgr. Elena Kuzmenko, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration