Business Plan of Sangam Restaurant

Sejal Amitbhai Patel

Diplomová práce

Abstract:

Prague is getting more popular and growing city with various cultures and people. Being part of a culture, the cuisines and food appearance are necessary. Indian food is popular all over the world and in Prague. Indian food is well known for its freshness, nutrition taste due to spices used to make the recipes. It is in demand as daily food selection in many countries like the United States of America, Canada, Australia, Germany and has been slowly growing up now in Czech Republic. So, plan of a restaurant in Prague was found as best idea. The aim of this thesis is to create a business plan for an Indian restaurant called Sangam in Prague and providing better eating experiences for the people of Prague and to get recognition of Indian food in Czech Republic. The business plan is made only for learning purpose. The restaurant will recall the Indian culture with the highlights of décor tone. By a well designed menu, high quality of food and excellent friendly service and capacity of accommodating 90-100 people at a time. In this thesis, observations through questionnaire and interview methods are used during the research processes. The interview was done at a Indian restaurant in Prague to gather the information and experiences of running a restaurant. In addition to this, observation methods were used. It has created a positive feedback from the customers. There were certain limitations and challenges faced while developing a thesis as few respondents not interested to fill the questionnaire.However, the interview helped the author to understand the business and its major aspects.

Keywords

marketing, restaurant, Indian food, Business plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Stanislav Rojík, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration