The Influence of Mobile Payment Methods on Consumer Behavior in China

QIAN ZHANG

Diplomová práce

Abstract:

Mobile payment has gradually brought new changes to the consumption of Chinese consumers. With the continuous penetration of China's mobile payment into the traditional consumer market, the impact of mobile payment on the consumption of Chinese consumers has deepened. In order to have a deeper understanding of how mobile payment methods will influence consumer behavior, it designed and conducted this research. Firstly, it integrates the research reviews of domestic and foreign scholars on consumption behavior and mobile payment and compiles and summarizes the theories of mobile payment and consumption function. Secondly, the impact of mobile payment on Chinese consumers' consumption was discussed from the aspects of influencing behavior, influencing mechanism, an influencing effect. Results show mobile payment has a promotional effect on consumers' consumption, and the development of mobile payment has promoted the direct increase of consumers' real income. In this research, it focused on three aspects: "improving the mobile payment consumption system", "strengthening the security of mobile payment" and "increasing the supervision and support of functional departments". Prospectively, this research will benefit the healthy and orderly development of mobile payment in China with potential policy recommendations and promotes Chinese consumption, and stimulate domestic demand.

Keywords

Mobile payment, consumer behavior, consumer satisfaction

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 1. 4. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration