Bc. Petra Bašistová
Master's thesis
Internacionalizace podniku
Internationalization of the company
Abstract:
Predmetom diplomovej práce „Internacionalizácia podniku“ je skúmanie a analýza procesu internacionalizácie tzv. Born globals spoločností a využívaných zdrojov potrebných pred a počas tohto procesu. Teoretická časť práce sa zaoberá vymedzením základných konceptov globalizácie a internacionalizácie so zameraním na born globals a proces ich internacionalizácie. Taktiež prináša pozadie využitia rôznych …moreAbstract:
The goal of the submitted thesis “Internationalization of the company” is investigation and analysis of the internationalization process of the born global companies and the utilized resources needed during the process of their internationalization. The theoretical part is concerned with outlining the essential concepts of globalization and internationalization, with focus on born global companies …more
Language used: English
Date on which the thesis was submitted / produced: 14. 5. 2018
Identifier:
https://is.muni.cz/th/rfnrz/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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