Aplikace servisně orientovaného marketingu v IT společnosti: případová studie – Bc. Tadeáš Viktorin
Bc. Tadeáš Viktorin
Master's thesis
Aplikace servisně orientovaného marketingu v IT společnosti: případová studie
Application of service oriented marketing in IT company: case study
Abstract:
Cílem práce je představit principy marketingu služeb a pojmu servisně-dominantní logika. Dále jsou rozebrány pojmy marketingová strategie, plánování a marketingový mix. Jsou také uvedeny jednotlivé způsoby online marketingu. Popsané nástroje jsou následně aplikovány v případové studii.Abstract:
The goal of the thesis is to introduce the principles of service marketing as well as the service-dominant paradigm. The main phases of marketing planning are described and so are the different forms of the marketing mix. The main methods of the marketing communication are presented in relation to services. Following is the case study that demonstrates the steps of designing the marketing strategy …more
Language used: English
Date on which the thesis was submitted / produced: 22. 5. 2017
Identifier:
https://is.muni.cz/th/gztvg/
Thesis defence
- Date of defence: 22. 6. 2017
- Supervisor: Ing. Leonard Walletzký, Ph.D.
- Reader: Ing. Jitka Sládková, Ph.D.
Citation record
ISO 690-compliant citation record:
VIKTORIN, Tadeáš. \textit{Aplikace servisně orientovaného marketingu v IT společnosti: případová studie}. Online. Master's thesis. Brno: Masaryk University, Faculty of Informatics. 2017. Available from: https://theses.cz/id/z6o515/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatikyMasaryk University
Faculty of InformaticsMaster programme / field:
Applied Informatics / Service Science, Management and Engineering
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