Institutional and behavioural factors influencing consumers' decisions

Luigi Daniele Rizzo

Diplomová práce

Abstract:

Covid-19 pandemic is the most disruptive event of recent times, I think it is interesting to analyse how it affected consumption habits. In this paper I decided to study the case of the Food and Beverage sector in Czech Republic, specifically what are the factors that influenced the consumption in this sector before the pandemic and during its first phase. Moreover, beyond Food and Beverage, also the Tobacco consumption is included in the research, a product that, together with Food and Alcohol, people consume also or exclusively for leisure, so there is a relevant psychological component related to the consumption of these products. I will review some existing literature about consumer’s behaviour, what affects it and the pandemic effect on consumers habits. Later I will describe research conducted by Eger L. Komarkova L, Egerova D. and Micik M. (2021), which provides a valid overview of Czech people’s feelings and perceptions at the beginning of the second wave in September 2020, interestingly this is done from a generational point of view. After I will be analysing quantitative and qualitative data which I will utilize to conduct regression analysis for determining the factors and their influence. This practical part will be followed by the discussion of the results and conclusions.

Keywords

Covid-19 pandemic, Consumer behaviour, Consumer decision-making

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: doc. Mgr. Ing. Petr Wawrosz, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management