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Social Media as a tool in marketing strategy – Bc. Alla Strakhova, BSBA

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration

Bc. Alla Strakhova, BSBA

Bachelor's thesis

Social Media as a tool in marketing strategy

Social Media as a tool in marketing strategy

Abstract: Thesis “Social Networks as a tool of marketing strategy” discusses main concepts of marketing activities and the effectiveness of the social media communication. Theoretical part describes common notions to establish the basis for the upcoming researches as well as specific ones, those which are most closely connected to the chosen topic, Czech book market. Practical part focuses on the Neoluxor company; studies its marketing strategy methods and achievements. The aim of this bachelor work is to evaluate the importance of the use of social media in marketing strategy on the example of the company Neoluxor.

Keywords: Social networks, marketing, Neoluxor, social media, marketing strategy, communication, bookshop.

Language used: English

Thesis defence

  • Date of defence: 26. 8. 2016
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: PhDr. Karel Eliáš, CSc.

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