The concept of CSR in Europe and Africa

Tosin Emmanuel Fasuhanmi, BSc (Hons)

Diplomová práce

Abstract:

Summary The main purpose of this research is to evaluate Corporate Social Responsibility (CSR) from a conceptual, experiential and practical point of view in global contexts, using a comparative perspective of Nestlé’s CSR activities in the Czech Republic compared to those in Nigeria. In this way, the research examines how multinational corporations adapt their CSR strategies to different socio-economic and regulatory environments, as well as if the CSR strategies utilized have resulted in meaningful social and environmental impact. The research is supported by three key theoretical frameworks for understanding corporations, including Stakeholder Theory, the Legitimacy Theory and the Triple Bottom Line Framework. These frameworks are used to develop a theoretical understanding of how corporations can do well financially while respecting their social and environmental responsibilities. The study utilizes a mixed-methods research design that combines both quantitative and qualitative methods. Surveys are used in the study to gather data from different stakeholders like consumers, employees, and civil society organizations. The results indicate that there are contextual differences between the implementation of CSR in both developed and developing countries. In European countries like the UK, the implementation of CSR is mainly influenced by institutional regulations like structured reporting requirements and high levels of stakeholder accountability. In African countries like Kenya, the implementation of CSR is influenced by developmental needs like community development issues like education, healthcare, and infrastructure. The study reveals that companies have trouble showing their actual CSR results because their public sustainability reports fail to match what stakeholders observe in reality. The research shows that CSR programs need to adapt to specific situations while organizations should make their activities clear to the public and follow local development goals for achieving lasting positive results.

Keywords

Corporate Social Responsibility, CSR Effectiveness, Multinational Corporations, Stakeholder Theory, CSR Reporting

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 4. 2026

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Irena Jindřichovská, CSc.
• Oponent: Theodor Beran, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management