Bc. Andrea Kramecová

Master's thesis

Marketingový mix internetového obchodu na různých zahraničních trzích

Marketing mix of an e-shop on various national markets
Abstract:
The diploma thesis concentrates on the analysis and investigation of possibilities of applying marketing tools from the point of view of service-oriented marketing mix 7C. It analyzes the various tools of the marketing mix used in the e-shop. Special attention is paid to the means of promoting marketing activities offered by web development (webdesign, web analytics, A/B testing, etc.). On a specific …more
Abstract:
Diplomová práca sa zaoberá analýzou a zisťovaním možností uplatnenia marketingových nástrojov z pohľadu servisne orientovaného marketingového mixu 7C. Analyzuje jednotlivé nástroje marketingového mixu využívané v prostredí internetového obchodu. Zvláštnu pozornosť venuje prostriedkom na podporu marketingových aktivít, ktoré ponúka webový vývoj (webdesign, webová analytika, A/B testovanie, apod.). Na …more
 

Keywords

marketing marketingový mix 7C balanced scorecard marketingová stratégia internetový obchod
 
Language used: Slovak
Date on which the thesis was submitted / produced: 21. 5. 2018
Identifier: https://is.muni.cz/th/c4blt/

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: doc. Ing. RNDr. Barbora Bühnová, Ph.D.
  • Reader: Ing. Leonard Walletzký, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering

Theses on a related topic

List of theses with an identical keyword.
All theses