Business plan for second-hand shop in Prague

Makpal Mukhambetalina

Bakalářská práce

Abstract:

The bachelor's thesis is dedicated to the creation and development of a new second-hand store in Prague. The work is divided into 2 main parts: theoretical and practical.The first part is devoted to theoretical knowledge based on a literature review. In this part, there is a contrast between the two fashion industries, fast and slow, which indicates the urgent need to move to a circular economic system that has already quite popular and successful business models. In addition to the above, the advantages of the second-hand stores concept are considered.The practical part begins with an introductory summary. The Gantt chart clearly illustrates that in general, the opening of a new store takes about 2 months . The main elements of a marketing mix include product, price, location, and promotion. Using SWOT analysis, the company's strengths and weaknesses will be identified . Finally, financial analysis will be conducted through an analysis of start-up costs, initial investment, and employee salaries .

Keywords

Concept, Financial Plan, Business Plan, Second hand, Circular Economy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 24. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Pavel Kotyza, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration