Strategic Thinking and Strategic Planning

Kaushal Patel

Master's thesis

Abstract:

Strategic thinking is a process that must be followed by strategic planning in order to bring about positive changes in an organization. Strategic thinking and planning apply innovation within the periphery of an organization that influences the external environment of the company. The research is aimed at developing a focused study on the aspects of strategic thinking and strategic planning in an organizational context. A company will be selected to demonstrate the implications of strategic thinking followed by strategic planning within the company operations and processes. The outcomes of such implementation will be investigated to understand the effectiveness it brings to the processes and excellence to the company performance. The current research will use qualitative and quantitative research design to get access to the data to reach the research outcomes. The data will be collected using primary and secondary research techniques. The research will consider the managers and the employees as the research participants. These entities will be included in conduction of survey and interview through a thorough process of recording data. Data from the participants in the survey will be collected through survey questionnaires as tool.

Keywords

Strategic Planning, Performance, SMEs, Organizational Context, Innovation Performance, Interactive, Strategic Thinking, Iterative, Leadership, External Environment

Language used: English

Date on which the thesis was submitted / produced: 29. 11. 2020

Thesis defence

• Supervisor: Ing. Michal Chocholoušek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration