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Ing. Joyal George

Master's thesis

Marketing Strategy For K.P.L

Marketing Strategy For K.P.L
Abstract:
The main purpose of master thesis is formulation such integrated marketing strategy is to handle these barriers and steer the company to its prosperity. The presented subject deals with the crafting of an efficient strategy for SMEs that have been operating on the market. SME vendors are commonly challenged to stay noticeable in the face of cutthroat competition and to stand out from the crowd to their …more
 

Keywords

marketing strategy SME competition strategy design
 
Language used: English
Date on which the thesis was submitted / produced: 14. 5. 2024
Identifier: https://is.slu.cz/th/jqf4x/

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: Ing. Šárka Zapletalová, Ph.D.
  • Reader: Ing. Radka Bauerová, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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