Marketing Strategy For K.P.L

Ing. Joyal George

Diplomová práce

Abstract:

The main purpose of master thesis is formulation such integrated marketing strategy is to handle these barriers and steer the company to its prosperity. The presented subject deals with the crafting of an efficient strategy for SMEs that have been operating on the market. SME vendors are commonly challenged to stay noticeable in the face of cutthroat competition and to stand out from the crowd to their target population. The theoretical part deals with the theory of marketing strategy design. In the application part, a new marketing strategy for a selected SME will be proposed.

Keywords

marketing strategy, SME, competition, strategy design

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 11. 6. 2024
• Vedoucí: Ing. Šárka Zapletalová, Ph.D.
• Oponent: Ing. Radka Bauerová, Ph.D.

Slezská univerzita v Opavě

Obchodně podnikatelská fakulta v Karviné

Magisterský studijní program / obor:
Ekonomika a management / Business Economics and Management