Organic Food in Eyes of Young Customers

Alua Zhaukenova

Bakalářská práce

Abstract:

This thesis was written to summarize the research of younger generations' ideas about organic food. The main idea of the study was to know how much attention the little ones had people pay for organic food, their willingness to buy it and solve the question “Is money is the main reason why young people do not buy organic food?” To get an answer, the author of this thesis interviewed sixty young people from various age and domains with online and paper questionnaires. The theoretical section provides students with general information on organic, related foods products and their benefits to human life in certain numbers and figures. The practical part is done in consultation with carefully selected youth with a constant online questionnaire and its paper versions. As a result of this thesis, all research questions about the determination of young people buy organic food, the reasons for not buying organic food are answered. This the results of the research also provide recommendations to organic brands for further achievement future customers and encourage more young people to buy organic food in their home daily lives

Keywords

Organic Food, Young Customer, Purchase Decision, Affecting Factors, Lifestyle Trends

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: prof. PhDr. Michal Lošťák, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration