Internationalisation of business and global marketing – Bc. Munira Iadgarova
Bc. Munira Iadgarova
Master's thesis
Internationalisation of business and global marketing
Internationalisation of business and global marketing
Abstract:
The diploma thesis runs to the essence of the internalisation of business and global marketing. The purpose of the study is to study the trends in the development of the world market of perfumery and cosmetic products and develop a marketing strategy for entering the international market for a selected cosmetic company. The work consists of an introduction, three chapters, a conclusion, and a list …moreAbstract:
The diploma thesis runs to the essence of the internalisation of business and global marketing. The purpose of the study is to study the trends in the development of the world market of perfumery and cosmetic products and develop a marketing strategy for entering the international market for a selected cosmetic company. The work consists of an introduction, three chapters, a conclusion, and a list …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2022
Identifier:
https://is.vsfs.cz/th/qcgo5/
Thesis defence
- Date of defence: 7. 11. 2022
- Supervisor: Ing. Miroslav Pavlák, Ph.D.
- Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Economics and Management
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